Not that anyone doesn't already think that Disney has marketing genius, but this trailer really exemplifies it. Someone should have gotten a raise.
Take a Winnie the Pooh movie that will appeal to preschoolers. We already have the original book, the Disney books, and videos on our shelves. And the new movie is just called "Winnie the Pooh". It's not "The Tigger Movie" or some other twist that might pique your interest. Seriously, are we really interested in going to see a Winnie the Pooh movie?
Now, instead of doing a preschool-appeal preview, let's choose an already-familiar, but not too familiar, beautiful, contemplative song by Keane and add it as the soundtrack to the preschool movie. Suddenly, all the adults watching are feeling waves of nostalgia for the silly old bear and it doesn't seem nearly as insane to indulge your favorite preschoolers with overpriced tickets to the theatre. Mmmhmm. Genius.